👉 Assets engineering is a strategic approach within asset management that focuses on optimizing the lifecycle value of physical and intangible assets through proactive planning, maintenance, and performance enhancement. It involves a comprehensive set of activities aimed at maximizing the efficiency, reliability, and longevity of assets while minimizing costs. This includes predictive maintenance to prevent failures, performance monitoring to ensure optimal operation, and data-driven decision-making to inform strategic investments. By integrating advanced analytics, IoT technologies, and sustainable practices, assets engineering helps organizations achieve operational excellence, reduce downtime, and extend the useful life of their assets, ultimately delivering greater value and competitive advantage.